Our community investments are focused in areas that are a natural extension of our business and that can make the greatest contribution to driving broad social change. Health and financial well-being are core to our business and top priorities for our stakeholders. Our community investments are focused on supporting innovative programs that promote well-being – both physical and financial.
Healthy, active living
We believe that a commitment to healthy, active living is essential to a long and happy life. With a focus on prevention, we support innovative health and wellness initiatives that inspire and motivate Canadians to achieve and maintain a lifestyle that includes optimum physical activity and a healthy, well-balanced diet.
We know that feeling in control of one’s financial future is key to a person’s sense of belonging and well-being. We support initiatives that empower Canadians to gain the knowledge, skills and experiences necessary to achieve economic mobility and success in today’s economy. We give priority to innovative programs that inspire and support sustainable changes and choices that lead to long-term economic success.